Shopping for quality footwear has never been so simple. That is because with the Simple footwear line, whether you are a man or a woman, they have something great for you to wear on your feet. The philosophy behind Simple footwear is just that, "Life should be simple" as with buying a pair of shoes.
Great designs for boots, sneakers, clogs, casual shoes and more await you. There are many great designs to choose from, and all Simple footwear is made from material of the highest quality. Next time you go shopping, make things a little easier on yourself and go with Simple.
Simple is more than a shoe; it's a way of life. At Simple, everything we do relates back to the core values of living a simple lifestyle. These values include: integrity, truth, sentiment and comfort.
Simple is the genius of Eric Meyer. While attending UCSB in the late 80’s and early 90’s, Eric created the first Simple sneaker simply called “The Original Sneaker”.
As we remember it looking back, Eric’s story is fascinating. He was inspired by the lack of casual lifestyle footwear available. Sneakers, primarily were athletic and had swooshes, pumps, gels etc. Eric liked to spend time hanging out, like working on his VW’s (one of his favorite things to do), doing homework or reading poetry at the local java shack. You don’t need a running shoe for that. So Eric designed a sneaker that he would wear. The original sneaker was a suede upper, classic styling with a white toe cap (by the way Simple is re-launching the Original in July ’04, look for it here at Zappos).
Here’s where his story really gets cool. He sold his 2 Kharmen Ghia’s VW’s, his pride and joy, and raised enough cash to have his first proto type samples created (this is very expensive by the way). He took his samples to a trade show to see if he could sell them to shoe stores. At the show he hooked up with some cool people that worked for Deckers Outdoor Corporation, which also owns Teva Sport Sandals and Ugg Australia). The people at Deckers understood his vision, soon the first Simple shoe line was created by Eric and Deckers.
Eric also created very clever ads and t-shirts which inspired an almost “cult like” fan club. One of his cool sayings was “The Path To Knowledge Is Kind Of Tough, You’re Going Need Good Shoes”.
The second sneaker Eric created is called the “Old School Sneaker”, fondly referred to as the “O.S”. This was a to be a companion shoe for the Original, and has slightly cleaner lines, no rubber toe cap and a red “kickball” outsole (which has become an icon for Simple).
What happened next was amazing. There is no way that all the marketing could produce the phenomenon that swept through the young skate market. The edgy, trend setting skate boarders adopted the Old School on their own accord. This propelled the Old School to stardom overnight. This was to become the first of two very big events in the life of Simple.
The Old School Sneaker has become the soul of Simple. All Simple sneakers to follow have been renditions or inspired by this sneaker. The Old School has survived 10 years now and has to be considered a true classic.
As skaters moved onto other brands, the Old School was then adopted by the Surf culture along with another new style called “Barney” which also gets a re-launch in Fall “04.
The second big thing was the Clog. In 1994 Eric designed the “Original Clog”. This clog swept the country in popularity and was one of the most requested shoes in the country. This was so big, some say Simple made clogs a “cool thing” to wear again like it was in the ’70’s.
Simple has continued to create cool, casual lifestyle footwear that does not cost too much. We like to think of ourselves as “A cool little shoe company”. If you are cool or want to be cool, Simple is the shoe for you.